Musician and writer Ian Svenonius presented a coffee talk on “Supernatural Strategies for Making a Rock ‘n’ Roll Group.” In this presentation he gave a preview of his forthcoming publication, which functions as an instructional guide for would-be stars, a warning device, a philosophical text, an exercise in terror, an aerobics manual, and a coloring book. Svenonius is the host of the talk show Soft Focus, the author of the collected essay volume The Psychic Soviet (Drag City, 2006), and the frontman of iconic bands such as The Nation of Ulysses and The Make-Up.