Sagmeister010.JPGSagmeister006.JPGSagmeister004.JPG

Stefan Sagmeister, whose exhibition The Happy Show opened at ICA on April 4, 2012, shared insights into his process. Sagmeister, admired for his innovative approach to typography as well as his collaborations with musicians such as The Rolling Stones, Lou Reed, and David Byrne, is also the principal designer of Sagmeister Inc.