SmartWrap is part of ICA’s Design + Architecture Series. These exhibitions introduce cutting-edge architecture and design to Philadelphia audiences, and enables internationally renowned architects and designers to realize their ideas in a museum setting. SmartWrap is a concept for a new building material that integrates the segregated functions of a conventional wall, like shelter and insulation, and compresses them into one composite film that can be erected in a fraction of ordinary building time. Previously exhibited at the Cooper-Hewitt National Design Museum, SmartWrap will be installed in the ICA lobby with interpretive materials exhibited in the ICA Project Space. The installation at ICA shows how SmartWrap can be customized with pattern or color using printing technology—a dramatic development with potential for transforming not only architecture but also all aspects of design in the next decade.