The Institute of Contemporary Art (ICA) at the University of Pennsylvania is preparing to conduct a research study with the goal of better understanding the perspectives and interests of undergraduate students at Penn enrolled in the School of Arts and Sciences who have not been to our museum, at least not recently. Because we are focusing on non-attenders, we are reaching out to students in the College to find potential participants for this study.

The ICA is partnering with Slover Linett Audience Research, a social research and evaluation firm for the cultural sector which conducts research for museums across the country. Selected study participants will be asked to participate in an online questionnaire, visit ICA, and participate in a 30-minute telephone interview. Participants will be compensated for their time.

Interested students can feel free to contact Jill Katz, ICA Director of Marketing & Communications, at katzj@ica.upenn.edu.