Margaret Schroeder (W’18) writes about her Management 100 team’s experience with the ICA at Wharton Magazine:
“Flexible. Intriguing. Creative. Challenging but manageable. Meaningful.
We wrote these words on the blackboard as our criteria for an ideal Management 100 client. Minutes later, despite the fact that we were entrepreneurs and scientists, not artists, we almost unanimously agreed on choosing the Institute of Contemporary Art (ICA), a renowned art museum located in the heart of Penn’s campus.
‘We were looking for ambitious clients who shared our core values of exceptionalism, creativity and cohesion,’ said my teammate Jack Cahn, who led our communication audit. ‘The ICA fit the bill perfectly.’”